Growth Teardown: Telegram

We’re starting something new on this blog: breaking down a product to better understand its growth. This means both finding out what they do well and suggesting ways that they can improve.

We just launched a guide to growth, and breaking down different apps is a natural extension: from theory & tactics to practical ideas for a specific app.

We’re channeling our inner, where Samuel Hulick breaks down the onboarding for new products. Samuel is a friend of YesGraph — check out our interview with him here.

Our first review is of Telegram, a very popular messaging app. If you like this and want it for your own app, get in touch at

Check out the embedded slideshare below, or the raw pdf here. We also recorded a voice-over video so you can just sit back and listen. You’ll want to go full screen and take notes.

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